What’s subsequent for creator-focused startups now that the enterprise increase is over? • TechCrunch

Whats up and welcome again to Fairness, a podcast concerning the enterprise of startups, the place we unpack the numbers and nuance behind the headlines.

That is our Wednesday present, the place we area of interest all the way down to a single matter, take into consideration a query and unpack the remainder. This week, Alex requested: How are platforms responding to the brand new creator panorama? (Don’t fear, the Wednesday present remains to be Natasha’s to steer, she was just a bit underneath the climate this week!)

Fortunately, Alex was not operating solo, as TechCrunch’s personal Amanda Silberling was with the present this week — not for the primary time! — to talk by means of the important thing questions we needed to parse our manner by means of:

• What’s the new creator panorama?
• How did we get to as we speak from the go-go 2020/2021 interval of creator-focused enterprise offers?
• What are creator-focused platforms targeted on as we speak?
• And, lastly, what choices do creators have as we speak, primarily based on our understanding of the market?

The thought for the episode stems partially from our reporting, together with this latest have a look at the sum of money that creator-targeting startups have raised in latest quarters. (Additionally within the information? Substack, Patreon, and others!)