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Odds are you’ll by no means see by no means see one in all these vehicles, however know this: Chrysler indulged in some very complicated rebadging again within the Eighties, particularly in Mexico.
Extra world-car enjoyable
There are many the explanation why an American carmaker may make use of manufacturers otherwise in several North American markets. The now-defunct Fargo truck model, for instance, allowed Chrysler-Plymouth sellers to promote pickups up North. By no means thoughts that Fargo and Dodge vans have been completely an identical.
Right this moment we’re going to have a look at Chrysler’s Ok-Automotive, which was bought within the U.S. between 1981 and 1989. The reasonably priced compact coupes, sedans, and wagons have been a success within the U.S., so promoting them south of the border was nothing however logical. Oh, however the advertising…
The Ok-Automobiles have been bought within the U.S. because the Plymouth Reliant and the Dodge Aries. However in Mexico, the Reliant grew to become the Chrysler Volaré, and the Aries the Dodge Dart. Analysis into the identify adjustments for the Mexican market turns up a number of causes for the moniker swap, although all of them really feel like guesses. Most fascinating, I believe, is that the Plymouth model was swapped for Chrysler.
The Volaré was provided in Mexico in coupe and sedan kind, whereas the Dart was additionally provided as a wagon. Curiously, a sporty model of the Dart coupe was renamed Magnum 400, and from the advert seen under, appears to have be bought as a Chrysler. It’s all very complicated.
Enjoyable reality: At this similar time, the Plymouth Reliant was bought in Canada because the Caravelle.
For 1986, the Dart was renamed 600, and moved to the stretched Ok-Automotive structure that underpinned the U.S. Chrysler E-Class, Dodge 600, and Plymouth Caravelle. The Dart coupe and wagon went away.
What occurred subsequent is complicated sufficient to benefit one other weblog publish. We’ll get to that ultimately. Till then, must you see a Chrysler Volaré, you now know the place it got here from. In the event you see one.
South of the Border Insanity! 10 Traditional Mexican-Market Auto Adverts
Evaluate Flashback! 1980 Plymouth Volaré
Too Spicy For America: The Mexico-Solely 1999-2001 Dodge Ramcharger
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Take heed to the very entertaining Automotive Stuff Podcast
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South of the Border Insanity! 10 Traditional Mexican-Market Auto Adverts
Automotive Stuff Podcast
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