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EXCLUSIVE: Cameron Curtis has been upped to EVP of Worldwide Digital Advertising and marketing at Warner Bros.
Since being named EVP, Curtis has restructured the group into three groups centered on social artistic, expertise and influencer technique, and digital partnerships.
The brand new digital advertising and marketing construction put in place creates groups of specialists with a mandate to innovate and amplify each stage of Warner Bros.’ theatrical advertising and marketing campaigns. Warners is understood for working with creators and influencers in new and progressive methods. Stats present that 60% of shoppers buy their merchandise when really helpful by a creator or influencer. The studio is trying to proceed to harness that as they unfold the phrase on their theatrical slate by way of social media expertise.
Curtis counts over 15 years of expertise in driving digital marketing campaign technique and execution for main studios. He arrived at Warner Bros. in 2016 and has overseen digital campaigns on motion pictures such because the studio’s highest grossing DC title ever, Aquaman ($1.1 billion WW), The Joker (the best grossing R rated film of all time at a billion-plus), in addition to award profitable campaigns together with Prepared Participant One, Dunkirk, The Meg, Shazam!, and most not too long ago the $770M-plus grossing The Batman. Previous to becoming a member of Warner Bros., Curtis held digital advertising and marketing roles at Common Footage and Sony Footage.
“Amongst all of the candidates we spoke with, Cameron got here in with probably the most progressive perspective,” mentioned Josh Goldstine, Warner Bros. President of Worldwide Advertising and marketing, “He understands the evolving function that digital is taking part in in these movement image campaigns.”
“His deliberate reorganization of the worldwide digital advertising and marketing crew into social artistic, expertise influencers and partnerships aligns with the disciplines of our total advertising and marketing construction,” provides Goldstine.
Digital advertising and marketing not too long ago moved the needle for Warner Bros. on The Batman and Elvis campaigns. To broaden audiences on Batman, digital included a TikTok particular artistic, a hidden viral marketing campaign, a @TwitterMovies partnership, TikTok and Twitch premiere livestreams, and #Battison early screenings (screenings for Twilight followers of Robert Patterson).
In the meantime, TikTok for Elvis reached youthful audiences in a giant means, the pic turning into the highest performing non-franchise title of the yr at $151M U.S., $286M WW. Along with launching filmmaker Baz Luhrmann on TikTok, Warner Bros. invited social media influencers and creators to Graceland for an immersive expertise that generated over 120 items of content material with a attain of over 100M+ throughout social.
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