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Permit us a second to introduce the co-stars of this quick, unusual, and at occasions awkward video from Volvo. We’ve Effectivity, a Volvo FH massive rig, and Enjoyable, additionally an FH truck. Each are silver, each tow white trailers, and now that we’re typing this out, that makes this much more creepy as a result of they’re basically an identical twins. However we digress.
We’re accustomed to speaking about Volvo automobiles at Motor1.com, however the firm’s semi-trucks are the stuff of legend. The FH collection launched in 1993, with the present technology relationship to 2012. In 2019, Volvo launched the I-Save system for the FH which basically combines software program, tech techniques, and higher low-end energy from its engines to extend gasoline effectivity. However can environment friendly driving even be enjoyable driving? You most likely see the place that is going.
That brings us again to the video, which is meant to advertise Volvo’s FH vehicles with I-Save in a intelligent approach. Over the course of 58 seconds we see Effectivity and Enjoyable meet, go on a street journey, maintain arms tires, and identical to each melodramatic love story, there is a tumultuous tumble of entwined vehicles (say that 10 occasions quick … we’ll wait) frolicking on a seashore. Abruptly, we’re flashing again to those vehicles being an identical in just about each approach. Positively creepy.
On the finish of the video, we get the true message: enjoyable meets effectivity within the Volvo FH with I-Save. We really missed it the primary time by way of due to that torrid seashore love scene, however hey, credit score to Volvo for daring to be completely different.
“We’re very happy with the I-Save options, and with this love story we need to give these options the eye they deserve,” mentioned Peter Franzén, product supervisor for engines at Volvo Vans. “For our prospects, I-Save has come to face for excellent gasoline economic system and nice driveability, and the vast majority of the Volvo FH vehicles we promote right this moment are geared up with I-Save.
As for Effectivity and Enjoyable, they ultimately married and settled down in a quiet neighborhood east of Östersund. Effectivity is work-from-home IT supervisor, whereas Enjoyable runs a Nineteen Eighties-themed barcade.
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