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Bytedance-owned TikTok, a unbroken social media sensation, was the top-grossing (non-gaming) app on this planet within the September quarter (Q3 2022), with shoppers spending $914.4 million on it. That brings lifetime whole shopper spending on TikTok to just about $6.3 billion, in keeping with information from Sensor Tower.
“TikTok was the No. 1 revenue-generating non-game app on the App Retailer, whereas on Google Play it got here second to Google One, which maintained its No. 1 spot with somewhat greater than $330 million,” Sensor Tower revealed. “TikTok additionally broke one other report in Q3 2022 by persevering with its streak as essentially the most income by any cell sport or non-game app in 1 / 4 for the fourth straight quarter,” the app analytics supplier added.
When it comes to downloads too, TikTok reigned supreme. It was the top-downloaded cell app through the quarter, clocking 196.5 million installs throughout app marketplaces. The Chinese language app ranked forward of Meta’s Instagram, Fb, WhatsApp, and Messenger in addition to Snapchat, Telegram and Spotify, which made up the highest 10.
TikTok is presently obtainable in 155 nations (barring India the place it has been banned since June 2020) and in 75 languages. It has greater than a billion month-to-month energetic customers, who spend a median of 95 minutes per day on it, which quantities to one of many highest engagement charges for any app.
TikTok’s dominance in Q3 2022 got here amidst declining shopper app spending and downloads. Based on Sensor Tower, “International shopper spending on in-app purchases, premium apps, and subscriptions throughout the App Retailer and Google Play declined by 4.8 per cent year-over-year to $31.6 billion in Q3 2022. App adoption additionally fell year-over-year, although not as sharply, declining by 1 per cent to 35.3 billion.”
App revenues generated on Apple’s market had been greater than 2X of Google Play’s, although it fell 2.3 per cent YoY to $21.2 billion. Google Play, in the meantime, noticed a steeper decline, garnering ~$10.4 billion in shopper spends, down 9.6 p.c YoY. TikTok, YouTube, Google One, Tinder, and Disney+ had been the highest 5 revenue-generating apps through the quarter.
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