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Telegram has lower the month-to-month subscription price for its premium tier by greater than half in India, simply months after introducing the providing because it makes an attempt to aggressively money in on a big consumer base in one in every of its largest markets.
In a message to customers in India on Saturday, Telegram stated it was making the subscription accessible within the nation at a reduction. The month-to-month subscription now prices clients 179 Indian rupees ($2.2), down from 469 Indian rupees ($5.74) earlier. The app’s month-to-month subscription, known as Telegram Premium, prices between $4.99 to $6 in each different market.
Customers who haven’t obtained the message are additionally seeing the brand new worth within the settings part of the app, they stated and TechCrunch independently verified.
India is likely one of the largest markets for Telegram. The moment messaging app has amassed over 120 million month-to-month lively customers within the nation, in line with analytics agency knowledge.ai. (An trade govt shared the figures with TechCrunch.) That determine makes the app the second hottest in its class within the nation, solely second to WhatsApp, which has courted over half a billion customers within the South Asian market.
Telegram, which claims to have amassed over 700 million month-to-month lively customers globally, launched the non-obligatory subscription providing in June this yr in a transfer it hopes will enhance its funds and persevering with to help a free tier. Premium clients achieve entry to a wide-range of further options corresponding to the flexibility to comply with as much as 1,000 channels, ship bigger recordsdata (4GB) and quicker obtain speeds.
The Dubai-headquartered agency joins a listing of world tech companies that provide their providers for decrease value in India. Apple’s music app fees $1.2 for the person month-to-month plan within the nation, whereas Netflix’s choices begins at as little as $1.83 within the nation.
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