NFL And Skydance Group To Create Multi-Sport Manufacturing Studio – Deadline

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The NFL and its NFL Movies subsidiary have fashioned a three way partnership with Skydance Sports activities to create a multi-sport manufacturing studio.

The teaming brings collectively the media division of the dominant sports activities league within the U.S. with the brand new sports activities arm of the David Ellison-led entity behind High Gun: Maverick and a spread of different prime movie, TV and streaming titles.

In saying the deal, the league mentioned Skydance Media and the NFL are making “substantial investments” within the new studio operation, with the league’s buy-in coming by way of its strategic funding arm 32 Fairness. The announcement cited “important market demand for non-game sports activities content material, each scripted and unscripted” as the primary motivation for the brand new studio.

Skydance Sports activities, which launched earlier this yr, simply accomplished manufacturing on its first two tasks for Amazon Prime Video: the soccer docuseries Good Rivals and an untitled Air Jordan movie starring Ben Affleck and Matt Damon and directed by Affleck.

“This partnership actually matches two firms who’re thought of among the many finest at what they do,” NFL Chief Media and Enterprise Officer Brian Rolapp mentioned. “Combining the unscripted experience and storytelling of NFL Movies with Skydance’s management place in TV, movie, animation, and different areas will create the main sports activities content material studio on this planet.”

Ellison, CEO of Skydance Media, known as it an “honor” to be in enterprise with “probably the most prestigious and far-reaching manufacturers in sports activities” within the NFL and NFL FIlms. “The alternatives for storytelling, client resonance and success are infinite,” he added, and the brand new studio enterprise “is poised to ship a number of the most compelling sports activities content material of our era.”

NFL Movies traces its roots again 60 years and has amassed 136 Sports activities Emmys in its historical past, with its steady of franchises together with Arduous Knocks. Because it contributes to the brand new enterprise, the NFL division plans to proceed producing its full slate of programming.

“The staff at NFL Movies is extremely excited by this partnership and the chance it presents to take the subsequent step in our evolution,” NFL Movies Senior Government Ross Ketover mentioned. “By this new enterprise, we can develop our storytelling acumen into totally different areas of content material by tapping into the experience and creativity of a extremely completed media firm in Skydance.”

Skydance Media President & COO Jesse Sisgold mentioned the preliminary ambitions of Skydance Sports activities, set forth a yr in the past, had been consistent with the NFL team-up. “Partnering with the NFL and NFL Movies provides us the ability, privilege and experience to do that on the highest degree potential all whereas celebrating sports activities, groups, and athletes world wide,” he mentioned.

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