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The 96th Macy’s Thanksgiving Day Parade drew 27.7 million viewers on Thursday when counting each linear viewing on NBC and streaming on sister platform Peacock.
Final 12 months, throughout all platforms, together with its inaugural stream on Peacock, the parade drew 27.4 million viewers (25.4 million viewers on NBC alone), that means 2022 obtained simply sufficient of an edge on final 12 months to land the parade’s most viewers in 5 years.
The three-hour particular that aired 9 a.m.-noon in all time zones and the two p.m.-5 p.m. repeat, plus digital viewership in addition to streaming on Peacock, introduced in a complete of 27.7 million viewers and a 7.2 score in adults 18-49, based on early Nielsen quick nationals supplied by NBC.
Wanting on the dwell telecast alone, the parade obtained 22.3 million viewers and a 5.5 score, nonetheless topping 2021’s comparable determine of 21.7 million dwell viewers and matching the dwell 5.5 score.
Per NBC, “the parade was Peacock’s hottest leisure simulstream occasion ever, greater than doubling attain for the 2021 parade.” It was additionally NBC’s highest-rated and most-watched leisure program of the 12 months.
In 2021, the parade noticed the return of crowds to the occasion after the 2020 parade was downsized and closed to the general public amid the COVID-19 pandemic — being filmed as a broadcast-only occasion within the Herald Sq. space.
NBC adopted the parade on its Thanksgiving Day lineup as regular with “The Nationwide Canine Present Introduced by Purina.” That program obtained 11.2 million viewers and a 2.8 score, together with streaming viewership.
The Macy’s Thanksgiving Day Parade is one in every of tv’s oldest annual traditions. The parade started as a ballyhoo occasion for the famed retailer in Manhattan’s Herald Sq. in 1924. NBC started overlaying the occasion in 1953. The telecast is an enormous dwell manufacturing for NBC. The parade, with its signature mix of large inflatable character balloons, floats, marching bands and efficiency segments, and has become a first-rate promotional showcase for household pleasant leisure fare.
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