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The Lexus Efficiency Driving College (LPDS) guarantees a fantastic expertise for anybody who needs to affix. Contributors get to drive a Lexus RC F, an IS 500 F SPORT Efficiency, and an LC 500, with the purpose to grasp automobile management on the two.24-mile WeatherTech Raceway Laguna Seca in Monterey, together with the well-known 10-story Corkscrew drop. This, in itself, ought to already be well worth the cash, however Lexus is throwing in one thing else this 2022 season.
After the monitor expertise final August, Lexus has given the over 130 LPDS members a novel digital token, colloquially generally known as an NFT (non-fungible token).
Lexus driver Townsend Bell’s NFT certificates
As seen on the certificates of Lexus drivers above, every NFT token incorporates customized 45-second footage, occasion particulars, and automobile knowledge provided by Toyota Related, an impartial software program heart of excellence throughout the better Toyota ecosystem, rendered on the Polygon platform.
Of be aware, Polygon is a blockchain platform the place the members can mint their NFTs to ow completely. Over 60 friends have minted their NFTs to the Polygon blockchain after a number of days following the occasion.
LPDS prides itself as the primary venue of its sort to supply friends with a dwelling reminiscence package deal from their high-performance driving expertise.
That is the pilot and trial NFT program for Lexus and the automaker stated that it has already begun engaged on methods to supply LPDS NFT homeowners potential advantages sooner or later. These might embody entry to motorsport-related or model engagement alternatives. A attainable extra worth at future Lexus Efficiency Driving College dates, together with the coveted, one-on-one Masterclass.
The LPDS was conceived in 2018 and since then has grown into a well-liked vacation spot for each expert racing drivers and entry-level, on a regular basis drivers. Whereas the 2022 season has already been concluded, Lexus is already wanting ahead to the 2023 season with dates and venues but to be introduced.
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