Lee Schroder Joins CAA Movement Image Advertising

Lee Schroder has been named an government within the movement image advertising division at CAA.

Schroder joins the powerhouse company from Netflix. Reporting to division head Megan Crawford, she’s going to assist advise purchasers on all facets of a movie advertising and distribution technique for theatrical and streaming releases. The advertising group works carefully with CAA Media Finance, led by Roeg Sutherland and Benjamin Kramer, which funds and packages many indies and mid-budget business fare.

Schroder may also advise the CAA roster on competition and awards marketing campaign methods, and curating the company’s efficient tastemaker screenings.

At Netflix, Schroder labored on campaigns for Peter Chernin’s ingenious “Concern Road” trilogy; Ryan Reynolds’ time journey movie “The Adam Challenge”; the blockbuster “Purple Discover” starring Reynolds, Dwayne Johnson, and Gal Gadot; and the soon-to-stream Charlize Theron and Kerry Washington undertaking “The College for Good and Evil.” She additionally dealt with launch and awards campaigns for the Oscar gamers “Mank,” directed by David Fincher, and Noah Baumbach’s “Marriage Story.”

Schroder began her profession as a area publicist in Atlanta at Allied International Advertising. There she supported a roster of life-style and movie purchasers, with a give attention to The Walt Disney Firm’s film slate. She additionally promoted regionally filmed Marvel productions within the now-established Southern superhero haven. The rent is a homecoming of types, as Schroder labored as an assistant at CAA early on in her profession.

Representing leisure and sports activities expertise, CAA just lately accomplished a landscape-busting acquisition of longtime rival ICM Companions, increasing its ranks and consumer record significantly.