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“You realize, I by no means thought I’d say a 9-second quarter mile can be a bit underwhelming, however there’s no drama.”
Automotive &Driver video man Carlos Lago’s feedback after blasting down a makeshift dragstrip in a Tesla Mannequin S Plaid towards a Suzuki Hayabusa superbike completely summed up the issue going through the businesses making an attempt to promote electrical vehicles to gas-loving gearheads (for the report the bike rider discovered it lots thrilling, regardless of dropping).
Going quick is just a part of the joy equation, and whereas EVs can actually speed up rapidly, with none gearchanges to jolt your head or busy your palms, and most of all, with none noise to talk of, they’ll really feel fairly boring as soon as the preliminary novelty has worn off.
Associated: Watch Kia’s EV6 GT Electrical Automotive Eat A Ferrari, Lamborghini, AMG And Porsche In A Drag Race
That’s the uncomfortable fact (and a 9-second quarter mile is fairly uncomfortable, regardless of how quiet) that Kia tries to deal with with its newest commercial for the EV6 GT. The GT is the halo mannequin within the EV6 vary, a 576 hp (585 PS) household crossover that thinks it’s a supercar – however seems like a futuristic golf kart. The twin-motor drivetrain shares 545 lb-ft (740 Nm) between all 4 wheels, which is sufficient to ship Kia’s quickest ever manufacturing automobile to 60 mph (96 km/h) in 3.4 seconds and on to a 161 mph (259 km/h) prime pace.
Kia already showcased the GT’s efficiency final yr when it launched a movie of the sedan losing a load of B-team exotics in a drag race, however this time it’s taken a special tack. Referred to as “Silence is Highly effective”, the advert spot pairs the EV6 GT with Kris Martin, a hearing-impaired NASCAR and Le Mans driver and former kart champion in an try to persuade us that efficiency vehicles don’t have to have loud, revving engines.
“I don’t want noise to inform me one thing is quick,” Martin says. “I’ve been deaf since I used to be born. It taught me one factor: silence is highly effective.”
However is it highly effective sufficient to influence you out of your combustion vehicles? Go away a remark under and tell us what you consider Kia’s try to spin the sound difficulty.
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