ITV Rebrands Channels Forward of Streamiing Service ITVX Launch

U.Ok. public service broadcaster ITV has re-branded its channels forward of the launch of its subsequent streaming service ITVX subsequent month.

Its flagship channel, ITV, has been re-branded as ITV1. All of the channels have additionally been given new branding, on-screen presentation and idents. The re-brand launches in the present day (Nov. 15) with the idents spanning the whole community, fairly than being particular to every channel.

The re-brand accompanies the launch of ITVX, a brand new streaming platform which can exchange ITV’s present VOD service ITV Hub. The service’s title and branding have been produced by DixonBaxi.

ITVX is ready to launch on Dec. 8.

“We’re utilizing the launch of ITVX this Autumn as a second to present ITV’s broadcast channels a contemporary and contemporary replace too,” stated Jane Stiller, chief advertising officer at ITV. “That is all pushed by a future the place each broadcast and streaming will likely be equally essential elements of how viewers interact with us.”

“Viewers will see what we do in broadcast and streaming as rather more joined up and we will seamlessly cross promote throughout the platforms enabling higher content material discovery,” Stiller continued. “The whole lot will appear and feel fashionable and related, with every platform or channel having a easy twist. This strategy will circulate into our new idents too, that are created to mirror and join with fashionable Britain.”

“Now we have an thrilling autumn in retailer for viewers, whether or not that’s I’m A Celeb, The World Cup or the launch of ITVX with extra new free content material than wherever else, so it appears like no higher time to refresh our branding throughout the breadth of what we do.”