Imax And Wanda Movies Ink New 9-Theater Deal In China – Deadline

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EXCLUSIVE: Imax has inked a take care of Wanda Movies, China’s largest exhibitor, to put in six Imax programs in new multiplexes throughout high Chinese language markets together with Shanghai, Shenzhen, and Guangzhou. Wanda may even relocate and improve three of its present Imax programs to forthcoming areas.

The settlement marks an enlargement of their work collectively and an indication of renewed momentum within the Chinese language market, Imax stated, noting it’s the corporate’s first settlement for greater than 5 new theaters in China since February, 2021.

Wanda and IMAX’s partnership dates again greater than a decade and spans a number of main, multi-theatre offers.

“Wanda Movie is amongst our largest and most dynamic companions on the planet, and this settlement additional enhances the worth of our longstanding relationship with a robust slate of native language and Hollywood releases forward,” stated Imax CEO Wealthy Gelfond. “This enlargement of our largest partnership in China is a superb signal that this vital theatrical market is recovering and able to reclaim its place as a worldwide field workplace powerhouse.”

Wanda has essentially the most Imax areas in China, with 371 theaters in operation and one other 23 in backlog. Imax can be a accomplice with Wanda Photos, the corporate’s manufacturing and distribution arm, on native releases together with the 2021 filmed-for-Imax blockbuster title Detective Chinatown 3.

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