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Over the past six months, I’ve written up 25 Pitch Deck Teardowns — the favored collection of articles the place I overview a pitch deck intimately, celebrating the wins and gently (and typically not-so-gently) suggesting enhancements. We’ve seen 74-slide decks (sure, actually), decks which might be riddled with spelling errors and slowed down by hideous design (however nonetheless work extremely effectively), and decks the place the founders don’t totally appear to know what market they’re in.
For each deck I reviewed for my TechCrunch collection, I noticed dozens of different decks as effectively. Don’t inform my bosses, however I’ve a aspect hustle as a pitch coach, and thru that, I see a variety of decks. I additionally am buddies with a bunch of pretty VCs and accelerators who usually ahead decks for me to try. I’ve a folder with tons of and tons of of pitch decks, starting from $10,000 angel rounds to multibillion-dollar offers in progress. Folks every now and then ship me screenshots of slides, too (I like to consider these as “unsolicited deck pics.” Ahem.)
In any case, I’ve lengthy since misplaced rely, however I’ve in all probability seen a number of thousand pitch decks over the previous few years. Suffice it to say: I’ve opinions about ’em.
On this put up, I need to break down the highest 11 (sure, it needed to be 11) commonest errors I see in pitch decks, together with a bunch of examples of how these errors present up.
Oh, and if you wish to submit your personal deck for a possible pitch deck teardown, you’re in luck: Directions are right here.
Let’s gooooo.
A pitch is a narrative, and tales have audiences. You wouldn’t put a baby in entrance of Arnold Schwarzenegger hacking and slashing his manner by way of numerous components of the Predator. Equally, the story you utilize to promote to your clients will not be the identical story that it’s good to get throughout to your would-be investor viewers.
You have to perceive how VC works; that’s non-negotiable. When you don’t, it signifies that you haven’t any manner of figuring out inform your story, and also you don’t really perceive what they’re shopping for. Get that resolved for your self!
It’s painful to learn a pitch deck and understand that the founders do not know measurement their very own market. On the earliest stage, your organization must show precisely two issues:
The way in which you reply the primary query is by having wise issues to say in regards to the market you use in, and the way you see the dimensions and trajectory of that market. When you fail to try this, guess what — you’re proving that you just’re not a great founder, and also you’re in all probability not the proper crew to construct the enterprise.
Sure, calculating the TAM, SAM and SOM in your market could be actually exhausting, and typically it entails assumptions and guesswork, however that’s OK — you’re not getting graded on how correct your numbers are however on the way you view and take into consideration the market you might be in. If the numbers are “mistaken,” however you’ll be able to defend why you considered them this manner, it tells your potential traders loads about your high quality as a founder.
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