Hyundai Motor Firm has thrown its help behind South Korea’s bid to host the World EXPO 2030 by recruiting Ok-pop band BTS and Spot, the four-legged robotic from subsidiary Boston Dynamics.
A pair of movies have been launched that present Spot dancing to varied BTS songs and touring to a latest live performance held by BTS on the Busan Asiad Predominant Stadium. The robots additionally escorted the singers on to stage.
Throughout the live performance, Hyundai arrange a model sales space and introduced its ‘Purpose of the Century’ marketing campaign that was kicked off in April for the upcoming 2022 FIFA World Cup. Along with displaying T-shirts worn by BTS members, the automaker supplied eco-bags from Hyundai’s MobED mobility platform and BTS for people who registered as supporters of the Purpose of the Century marketing campaign.
“Hyundai Motor and BTS have collaborated since 2018 and our newest effort goals to attract home and overseas help for internet hosting World EXPO 2030 in Busan,” international chief advertising officer and head of buyer expertise division at Hyundai Motor Firm, Thomas Schemera, described. “We’ll proceed to speak with clients all over the world about Hyundai’s future mobility imaginative and prescient and improve Korea’s worldwide standing in order that the World EXPO 2030 might be held in Busan.”
Hyundai turned the primary Korean conglomerate to determine a process pressure devoted to supporting Busan’s bid for World EXPO 2030. In July, it invited high-ranking officers from 10 main Latin American nations to Hyundai Motorstudio Busan to assemble help for the marketing campaign.