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Brandon Woyshnis
Shares of Harley-Davidson (NYSE:HOG) fell in early buying and selling on Tuesday after Jefferies began off protection on the motorbike inventory with an Underperform ranking on issues over the near-term outlook.
Analyst Anna Glaessgen and workforce assume Harley-Davidson might wrestle to satisfy new buyer expectations.
“Merely put, we lack confidence within the go-forward demand trajectory for heavyweight motorbike segments… We see the growing old out thesis as drained (‘growing old in’ is a generally missed nuance), although we don’t see a transparent catalyst for an acceleration in ridership progress by 2030 as outlined by administration on the Could analyst day.”
Jefferies warns that the current retail inflection lacks legs for HOG and the highly effective year-to-day share worth efficiency for the inventory is prone to entering into reverse as firm forecasts for greater than 100K models in 2026 will begin to look too lofty.
“We see outsized execution threat to important strategic shift stemming from Harley’s loyal base, who like Harley simply the best way it’s,” warned the agency. Jefferies assigned a worth goal of $39 to HOG.
Shares of HOG fell 1.69% premarket to $47.10.
See the latest breakdowns on Harley-Davidson from Searching for Alpha authors.
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