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Christmas has already come early for the Hallmark Channel: Three Clever Males and a Child has turn into the most-watched film of the 12 months so far throughout ad-supported cable in key demographics, in keeping with Nielsen.
Three Clever Males and a Child, which premiered on Nov. 19 as a part of Countdown to Christmas, averaged 2.9 million properties, 411,000 girls 25-54, and three.6 million whole viewers, in keeping with Nielsen. It was ad-supported cable’s most-watched film of the 12 months to-date amongst properties, viewers, girls 18+, individuals 18+, girls 25-54, and girls 18-34.
The film stars Andrew Walker, Tyler Hynes, and Paul Campbell as three brothers who discover themselves caring for a child that was left anonymously on the firehouse. Campbell co-wrote the film with frequent co-star Kimberly Sustad, who makes a cameo look within the movie. The film additionally options Margaret Colin, who starred within the 1987 film Three Males and a Child.
Countdown to Christmas is now in its sixth week. Within the fourth quarter to-date (9/26-11/20/22), Hallmark Channel ranks as the most-watched leisure cable community amongst households, girls 25-54, whole viewers, individuals 18+, and Ladies 18+.
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