Gopuff delivers on Goodnow, its new well being, wellness non-public label providing • TechCrunch

Gopuff added one other non-public label to its arsenal of choices, this time within the well being and wellness area with Goodnow, the corporate introduced Monday.

The Philadelphia-based immediate grocery supply firm is beginning with merchandise like over-the-counter drugs for ache, allergy, chilly, flu and sinus aid, in addition to first help objects, sleep aids and diagnostic check kits. Nevertheless, search for objects, together with electrolyte drinks, bandages, antihistamines and antacids, to be provided nationwide within the coming months, the corporate mentioned. Objects are produced and managed in response to high quality requirements and manufactured in third-party good manufacturing practice-certified services.

Goodnow, which was in growth for over a 12 months, follows a bevy of personal label manufacturers. Its first, Principally, a snack line launched in January, noticed 150% progress in gross sales since April, the corporate advised TechCrunch by way of electronic mail. Then got here fresh-made pizza model, The Imply Tomato, adopted by a plant-based snack collaboration with NBA participant Chris Paul referred to as Good Eat’n, which launched in September.

The corporate mentioned the well being and wellness business was a pure subsequent step for it and immediate supply general. Not solely is it an enormous business poised to develop to over $1 trillion globally, however when surveyed, clients expressed curiosity in buying over-the-counter medicines from Gopuff particularly, the corporate mentioned. It additionally noticed gross sales of those sorts of things improve over 130% in 2022 after rising 200% in 2021.

Gopuff, which has plans to develop its non-public label portfolio, is in a very good place to launch extra verticals and can proceed to watch its clients’ wants and consider alternatives accordingly, the corporate mentioned.

In the meantime, the corporate, co-founded by CEOs Yakir Gola and Rafael Ilishayev in 2013, has not been resistant to a few of the quick-commerce slowdown of late.

In Might, Ingrid Lunden reported that the corporate tapped former Disney CEO Bob Iger as its latest investor and advisor and acquired affirmation that Gopuff laid off 3% of its employees, or 450 folks, earlier this 12 months. She famous that the corporate mentioned the addition of Iger, “is coming at a fairly crucial time for the corporate and the broader class of commerce.”

The corporate was valued at $15 billion in 2020 and raised over $1 billion in 2021, however pulled out of Spain to concentrate on extra profitable markets, just like the U.Okay., after lower than a 12 months serving Europe. It additionally mentioned a mid-2022 public itemizing, however Lunden reported in Might that these plans appeared to be on maintain after the general public markets stalled out. The corporate declined to supply an replace on its IPO plans.