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For the second consecutive month, persons are watching extra tv. Time spent watching TV elevated by about 2.2% month-over-month in October, in keeping with Nielsen.
The first uptick in viewership got here from broadcast, which managed about 26% of general viewing for the month — a ten% enhance from September’s 24.2%. That’s its its largest share since February 2022.
Sports activities made up about 25% of broadcast utilization final month, growing 19% in comparison with September. Nevertheless, dramas stole the highlight with almost 27% of general broadcast viewing — a major 42% soar from final month.
As anticipated, streaming nonetheless dominated month-to-month viewing with 37.3% of the general quantity, which is barely greater than final month’s 36.9%. Streaming viewership is up year-over-year on all measured providers.
Throughout streaming, viewing on YouTube beat its September document with 8.5% share of viewing, whereas Netflix got here in with 7.2%. Each Hulu and YouTube benefited from the surge in broadcast viewing in October by means of their linear streaming parts, which made up 12.3% and 14.6% of every providers’ share, respectively.
Cable viewing dropped from 33.8% to 32.9%. This shouldn’t be stunning, contemplating cable’s share has dropped each month since March. Cable viewing was down 8.6% year-over-year.
Cable information viewing elevated 3.3% in October and had the biggest share of any cable style. Cable sports activities noticed the best enhance in viewing (+25%) in comparison with final month and represented 9.6% of cable’s share.
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