Harmony has launched a brand new emblem and can be increasing its world headquarters in Nashville, Tennessee.
The music firm unveiled its new emblem on Monday (October 31), over a month after the corporate informed MBW in an interview that it’s engaged on a “five-year plan” to develop its enterprise “dramatically and aggressively” by way of M&A.
The brand new branding follows Harmony’s acquisition of the Genesis (Tony Banks, Phil Collins and Mike Rutherford) publishing and recording catalogs final month and the group’s eight-figure acquisition of Australia & New Zealand-based music writer, Native Tongue.
Moreover, in September, Harmony confirmed that it had acquired the label belongings of HitCo Leisure.
Harmony’s new world headquarters in Nashville was constructed in 2020 and 2021 and opened formally firstly of 2022.
The corporate says that its “quickly rising workforce” has prompted an 8,300 sq. ft. enlargement of its second-floor places of work in Peabody Plaza.
The LEED Silver licensed, 50,000 sq ft house within the Rolling Mill Hill neighborhood, is nearly triple the dimensions of Harmony’s former places of work at 1201 Demonbreun St.
The brand new emblem reveals a “sturdy wordmark”, in response to the corporate, which, it provides, “is required to characterize Harmony’s artists, playwrights and composers as none of them sought the straightforward path to get to the place they’re; as an alternative, they aggressively challenged what could possibly be. The brand new Harmony emblem and id is rooted in all these items, with artists because the pillar”.
Harmony owns a household of manufacturers spanning music publishing, theatricals and narrative content material creation and represents compositions, recordings, estates and theatrical collections.
It has six energetic labels specifically: Fantasy Information, Fearless Information, Loma Vista Recordings, Rounder Information, Straightforward Eye Sound, Harmony Information and Harmony Jazz.
“That is about greater than only a new emblem. After years of progress and acquisitions and inside refining, Harmony is making a renewed dedication to its lately established mission assertion: Champion Artists; Elevate Voices; Impression Tradition.”
Scott Pascucci, Harmony
Talking concerning the emblem change, Harmony CEO Scott Pascucci mentioned: “That is about greater than only a new emblem. After years of progress and acquisitions and inside refining, Harmony is making a renewed dedication to its lately established mission assertion: Champion Artists; Elevate Voices; Impression Tradition. That is on the core of who we’re and what we do each day.”
“It’s time for us to acknowledge that we now have an built-in, singular and distinctive tradition that requires a contemporary visible illustration, giving our groups around the globe a renewed sense of goal.”
Bob Valentine, Harmony
“Harmony has grown considerably within the final seven years, necessitating new places of work in LA, NYC, Berlin and Nashville. Marrying not solely copyrights, performs, musicals, recordings and different narrative content material, however extra importantly merging the cultures of the numerous firms is what makes us the Harmony of immediately,” Harmony President Bob Valentine mentioned.
Valentine added: “It’s time for us to acknowledge that we now have an built-in, singular and distinctive tradition that requires a contemporary visible illustration, giving our groups around the globe a renewed sense of goal. We’re nonetheless the Harmony that does what it says, seeks out thrilling challenges and that exists to raise each artistic voice that it could actually, we simply have a brand new and splendidly daring face.”Music Enterprise Worldwide
