Citroen Unveils Up to date Retro-Flavored Brand And New Slogan

After VW, Skoda, Volvo, Renault, Dacia, and Peugeot modified their logos lately, Citroën is the subsequent European automaker to tweak its company id. The recent tackle the double chevron is a throwback to the unique design from 1919 adopted by André Citroën and represents the tenth evolution in 103 years. We’ll see it for the primary time on a automotive quickly on what the corporate refers to as a “important conceptual household automobile.”

Additional down the road, the revised emblem in a number of variations will likely be applied on manufacturing and idea automobiles from the center of subsequent 12 months. The French automaker says it is engaged on a brand new design language that can make the badge extra seen to let everybody know straight away they’re a Citroën. The same method was taken by the sister model Peugeot with its enlarged lion.

Impressed by iconic automobiles such because the 2CV and DS, the Monte Carlo Blue shade will return not solely as physique paint but in addition as a part of the model id for company and retail. As well as, Infra-Purple will change the present purple shade in bodily, print, and digital purposes.

The revised emblem with a vertical oval body internet hosting the double chevrons (“deux chevrons” in French”) was conceived by Citroën’s personal design group with help from the Stellantis Design Studio, a world model design company. It loses the chrome end and will likely be utilized by dealerships, company buildings, merchandising, and documentation. Talking concerning the tweaked badge, Citroën CEO Vincent Cobée described it as an “elegant image of progress” on the highway to a purely electrical future.

Together with the brand, the Stellantis model is introducing a brand new emblem as properly: “Nothing Strikes Us Like Citroën.” The corporate believes these adjustments have been needed forward of its “most enjoyable chapter” ever taking into consideration the gradual and inevitable shift to EVs. As a part of the mum or dad firm’s Dare Ahead 2030 plan introduced earlier this 12 months, all Stellantis passenger automobiles will likely be EVs by the top of the last decade, together with Citroën.

In the meantime, the brand new mysterious idea rocking the revised badge is scheduled to debut earlier than the top of this month, which means we’ll see it Friday on the newest.