Bruce Willis’ Rep Debunks Report That His Likeness Rights Have been Offered

A consultant for Bruce Willis has debunked a report that the actor offered away his likeness rights to a deepfake firm for future tasks.

Final week, a report circulated the net that Bruce Willis has offered the rights to his likeness to a deepfake firm often called Deepcake. This is able to’ve made the actor the primary one in Hollywood to arrange a deal of this sort, however in line with THR, his representatives are denying this report.

In an announcement launched to THR, Bruce Willis‘ representatives debunked such stories, explaining that Willis has not offered his likeness to a deepfake firm for future roles, provided that he’s now retired from performing. The consultant said that the actor “has no partnership or settlement with this Deepcake firm.”

THR stories {that a} publicist for Deepcake confirmed to them that the rights to Bruce Willis’ digital likeness are unable to be offered, attributable to the truth that by default, they’re owned by him. Additionally they report that the corporate’s involvement with Willis was arrange by way of his representatives at CAA. This spokesperson for Deepcake revealed that the corporate created a digital twin of the actor for 2021 advert campaigns, with future makes use of of his likeness solely to be licensed by Willis himself.

Again in March, Bruce Willis’ household introduced that the 67-year-old actor was formally retiring from performing, after receiving an aphasia prognosis, which is the lack to grasp or type language due to injury to particular mind areas. The actor has been some of the prolific film stars of his time, because of his breakout function within the Nineteen Eighties tv collection Moonlighting and his iconic work as an motion movie star, notably along with his function as John McClane within the Die Onerous movie collection. Willis has additionally starred in different beloved movies reminiscent of Pulp Fiction, The Fifth Ingredient, Armageddon, The Sixth Sense, Unbreakable, Sin Metropolis, Moonrise Kingdom and Looper.

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Supply: THR