Backstreet Boys Star AJ McLean Headed To Mipcom Cannes – Deadline

[ad_1]

EXCLUSIVE: Backstreet’s again — in Cannes.

AJ McLean is headed to Mipcom to advertise The Style Hero: A New Type of Stunning, the newest instalment in Magnificence World Search’s The Style Hero franchise.

He’s interrupting a European area tour to hit the Croisette and meet patrons on Sunday October 16. Backstreet Boys, which fashioned in 1993, is the world’s most profitable boyband of all-time, estimated to have bought nicely over 100 million information worldwide.

UK-based indie distributor Indigo Leisure has picked up Worldwide distribution rights to the present and will probably be procuring it to broadcasters and streamers subsequent week. Speedy Blue, the South African producer behind native variations of The X issue, Dancing with the Stars and Received Expertise produced the ten-part present on the Solar Metropolis Resort, northwest of Johannesburg.

In The Style Hero: A New Type of Stunning, a various combine of twenty-two worldwide contestants compete within the competitors present designed to interrupt conventional requirements and outline “a brand new sort of magnificence.” 4 coaches representing worldwide manufacturers every construct groups, who face challenges set by movie star visitor mentors. The mentors embody Drew Manning, movie star private coach and host of A&E’s Fit2Fat2Fit; René Elizondo, former Janet Jackson choreographer and director; worldwide rock band Easy Plan; up and coming Canadian pop-star Jordyn Sugar; transgender mannequin and activist Elle van der Burg; and Adi Barkan, the Vogue, Harper’s Bazaar and Cosmopolitan photographer.

McLean mentioned fronting the present was “essentially the most life-changing expertise in my life and the lives of the contestants.”

“Because the globe wakes as much as the significance of variety, fairness and inclusion, recognizing it’s not solely the suitable factor to do, however a commercially sound and correct judgement too, Indigo Leisure is thrilled to be partnering with Caroline, AJ and all of the group at The Style Hero to convey this new season to market,” mentioned Emma Collin, Programming Director at Indigo Leisure mentioned. “The Style Hero model was forward of the curve, launching six years in the past, however this newest season with AJ on the helm, is greater, braver, glossier and extra fabulous than ever earlier than. The Style Hero: A New Type of Stunning units a brand new commonplace for the style business celebrating internal magnificence and variety.”

Created to problem the style business’s preconceived requirements of magnificence, the unique Style Hero season bought to over 160 territories worldwide, airing on broadcasters comparable to Discovery Latin America and Turkey and RTL II in Hungary. The likes of Prime Video and Tubi additionally acquired it.

“Now, greater than ever, is the time to have a good time uniqueness and The Style Hero: A New Type of Stunning brings a contemporary look to actuality TV, however this time with a coronary heart,” mentioned Bernier, President of Magnificence World Search and government producer of The Style Hero: A New Type of Stunning.

; if (!f._fbq) f._fbq = n; n.push = n; n.loaded = !0; n.version = '2.0'; n.queue = []; t = b.createElement(e); t.async = !0; t.src = v; s = b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t, s) (window, document, 'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '422369225140645'); fbq('track', 'PageView');

[ad_2]
Source link

linda