Audi drops chrome from automobile logos

The design world has gone flat, and that look is now permeating by means of into the world automobile badging.

Audi has used flat model of its 4 interlocking rings in print and on-line since 2016. Beginning with the rechristened Q8 e-tron, a brand new two dimensional-look badge will begin adorning its vehicles.

The brand new badge made a quiet debut when the Audi e-tron was reborn because the Q8 e-tron as a part of its mid-life facelift.

The usual tailgate badge has a flat, white model of the four-ringed emblem bordered by a bit of piano black plastic that’s a number of millimetres thick.

For these eager to dive into Audi’s choice listing or shopping for sportier variants, there’s additionally an all-black model of the brand new badge. The all-black emblem successfully replaces the darkish gray emblem used up till now.

Up entrance there’s a barely completely different badge design, the place the centre part of the interlocking rings is all shiny black plastic, presumably to assist cover radar and different car sensing gear.

André Georgi, head of Audi’s interface division and head of the brand redesign challenge, says, “The brand new two-dimensional look offers our rings a considerably extra trendy and much more graphic makeover, though their geometry is sort of equivalent to the previous ones”.

Georgi claims that “by optically brightening the brand, the white lends the rings a flat, premium-quality look, which nonetheless seems three-dimensional intimately”.

In addition to unifying the model’s emblem throughout all areas, the brand new badge is claimed to be a part of the corporate’s minimalist design ethos. In line with Marc Lichte, Audi’s design chief, “Good design is much less design”.

Beginning with the Q8 e-tron, variant info will likely be etched onto the automobile’s B-pillars. From what we are able to inform, this implies the Audi emblem and mannequin identify would be the solely figuring out marks on the rear of future autos.

Along with this, Audi Kind, the model’s font, may also be used completely in and across the firm’s vehicles.

Audi is simply the most recent automotive model to refresh its emblem in current occasions.

Whereas Kia ditched its long-standing oval badge for a Cyrillic-style phrase mark at the start of 2021, most different marques have gone for extra delicate refreshes, comparable to the most recent Volkswagen and Nissan logos.