Amazon introduces a $7.3 annual Prime Video subscription tier in India • TechCrunch

Amazon has launched a brand new worth tier for Prime Video in India, making the on-demand video streaming service much more inexpensive because it races to win extra prospects within the South Asian market the place it competes with giants together with Disney’s Hotstar and Netflix.

The e-commerce group mentioned it can provide the yearly subscription to Prime Video Cellular Version, an inexpensive tier it launched final yr, at 599 Indian rupees, or $7.3. At this worth, it’s the most affordable method to subscribe to Amazon’s on-demand video streaming service within the nation.

Prime Video Cellular Version limits viewing to cell gadgets and caps the video decision at normal definition.

“India is considered one of our quickest rising and most engaged locales worldwide. Our success within the nation could be attributed to improvements which might be centered on creating an distinctive leisure expertise for patrons,” mentioned Kelly Day, VP of Worldwide at Prime Video, in an announcement.

“Actually, India is popping into an innovation hub for Prime Video. An initiative like Prime Video Cellular Version, that had its genesis in India, is now being rolled out throughout a number of international locations in Latin America and South East Asia. We’re assured that the brand new Prime Video Cellular Version annual plan will additional assist speed up the expansion of our India enterprise and provides an excellent bigger buyer base entry to the high-quality content material on the service. With this launch we stay up for entertaining each Indian with our in style on-demand leisure content material and stay sports activities.”

(Extra to comply with)