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The phrase “Oscar” has a number of meanings. It’s a golden statuette; it’s the very best achievement in movie; and it’s the telecast.
The primary two are in effective form. However that third one is a scorching mess, threatening to tarnish the others.
So it was an enormous aid when new Academy of Movement Image Arts & Sciences CEO Invoice Kramer and president Janet Yang, together with producers Glenn Weiss and Ricky Kirshner, on Sept. 17 revealed they’re working to repair it.
Sure, we’ve heard that earlier than. However, fingers crossed, that is the correct time to maintain Oscar on monitor by reinventing it.
Oscars have a historical past of innovation. The Academy invented Hollywood awards ceremonies in 1929. Oscar’s first kudoscast aired on TV in 1953 and it set the template for nearly each televised awards present since.
Nevertheless, the format — everybody in a single auditorium, the opening of the envelope, the stroll to the stage, the laundry listing of thanks — has turn out to be fossilized.
The Academy has at all times led the best way. It’s time to steer once more.
Recommendation to planners: Be daring. This isn’t a time for extra Band-Aids to the previous system. Swing for the fences. Embrace each suggestion that begins “This may sound loopy however….” Don’t therapeutic massage the ceremony, reinvent it.
Recommendation to others: Give them three years. The previous three awards exhibits have been particularly appalling, and it’s unfair to count on a miracle in a single yr.
Right here’s one suggestion: Oscar wants two, possibly three televised exhibits.
First, hold the ten “cash” classes on the Dolby. With fewer awards to current in three hours, you need to use the time to entertain TV viewers (an idea that’s gotten misplaced over time).
Second, as a substitute of demoting behind-the-camera artists, as occurred this yr, give them a whole present to elucidate their superb and complicated work. In case you’re involved about huge names, star actors and administrators will likely be keen to look and sing the praises of their co-workers.
For a 3rd, inaugurate the long-discussed Oscars for stunts and casting, which may show in style with viewers. And, other than saluting final yr’s choices, embody clips of upcoming movies to stimulate moviegoing (one other idea that has fallen by the wayside).
In every case, work out how social media can improve these televised exhibits with out being condescending.
It’s not a query of continuity vs. change: The 2 ideas at all times co-exist, and generally you want change to keep up the continuity.
There are 10,669 members of the Academy, which suggests 10,669 opinions on the best way to repair it. Add in ABC execs, veterans of different awards exhibits, and onlookers, and it means the planners of the 2023 Academy Awards are going to get a flood of recommendation (together with mine).
Prior to now decade, president Cheryl Boone Isaacs appeared to at all times work for the great of the Academy however that wasn’t true of each chief. Now’s the correct time for a radical transfer, as a result of AMPAS this yr stated goodbye to a unfavorable pressure that was centered on energy performs and private agendas, and uncaring concerning the dangerous impact this was having on all the things — together with the telecast.
Any org can lose focus of its unique intentions. Years in the past, a veteran journo jogged my memory a number of instances “Don’t overlook concerning the reader.” I believed it was inane recommendation: Who else would I be writing for? However I ultimately realized he was proper: At each information group, many reporters, editors and critics are attempting to impress different journalists, not eager about the readers.
So Oscarcast planners: Who’re you concentrating on with this present? And what’s the message you need to ship? Preserve that in thoughts as you overhaul the present.
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