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Nasim Cambron has been appointed as Govt Vice President of Worldwide Publicity for Lionsgate’s Movement Image Group. She’s going to assume the publish on November 7, reporting to Lionsgate Movement Image Group’s Co-President of Advertising and marketing, Keri Moore.
Cambron involves Lionsgate from STXfilms, the place she most not too long ago served as Govt Vice President of Publicity. She’s going to now oversee a group coordinating earned media on a slate that features John Wick: Chapter 4; The Starvation Video games: The Ballad of Songbirds and Snakes, the prequel to the studio’s almost $3 billion franchise; Now You See Me 3, to be directed by Ruben Fleischer; Expendables 4; the reimagining of the beloved basic Soiled Dancing, starring and govt produced by Jennifer Gray; the John Wick offshoot Ballerina, starring Knives Out‘s Ana de Armas; and a brand new continuation of the billion-dollar Noticed franchise starring Tobin Bell.
Different slate highlights embody Are You There God? It’s Me, Margaret, based mostly on the Judy Blume basic, tailored and directed by Kelly Fremon Craig and produced by James L. Brooks; the action-thriller Airplane, starring Gerard Butler; the Marvel sequel White Fowl: A Marvel Story, from director Marc Forster; Eli Roth’s adaptation of the hit online game Borderlands starring Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black; About My Father, starring Sebastian Maniscalco and Robert De Niro; Shadow Power, starring Kerry Washington and Omar Sy; a Graham King-produced Michael Jackson occasion movie; an untitled comedy from Loopy Wealthy Asians scribe Adele Lim; Jesus Revolution, starring Joel Courtney and Kelsey Grammer; and Tim Story’s horror-comedy The Blackening.
“Nasim brings huge experience and famous publicity success in each type of movie, from tentpole titles to style footage to award contenders; with every, now we have been impressed together with her daring, revolutionary campaigns that attain every movie’s core viewers in addition to various and underserved communities,” stated Moore and Lionsgate Movement Image Group’s President of Advertising and marketing, JP Richards. “We all know filmmakers are equally assured in her potential to create sensible messaging that drives field workplace, and the respect that she’s earned from press and her business friends make her an inspiring and considerate division chief, communicator, and strategist who will embrace the work and hit the bottom working. We’re thrilled to have her on the group.”
Cambron brings to Lionsgate in depth experience in publicity technique for shopper tentpole, style, status, specialty and awards-driven movie campaigns. Throughout her time at STXfilms, she led publicity campaigns for the studio’s largest successes, together with Hustlers, the Dangerous Mothers franchise, I Really feel Fairly, Molly’s Recreation, Den of Thieves and The Foreigner, in addition to such multi-platform releases as Queenpins. Cambron was additionally a frontrunner of the studio’s DEI committee, working to implement inclusionary efforts and packages.
Previous to her time at STXfilms, Cambron was an integral member of Netflix’s movie publicity group, the place she spearheaded and dealt with worldwide publicity campaigns for A Fall from Grace, Tyler Perry’s inaugural movie with the streamer, in addition to the critically acclaimed movie The Half of It, the Duplass Brothers-produced Horse Lady, the favored Kissing Sales space collection, The Outdated Guard starring Charlize Theron and Michael Bay’s 6 Underground.
Cambron initially joined Netflix in 2014, serving to to launch among the streamer’s earliest unique programming because the platform expanded across the globe. She was particularly liable for worldwide campaigns on early hit reveals together with Narcos, Fuller Home, BoJack Horseman and Grace & Frankie.
Cambron started her profession in leisure within the coveted NBC Web page Program, engaged on hits together with Will & Grace, 30 Rock and Friday Evening Lights earlier than transitioning into movie as a nationwide publicity supervisor at Common Photos. She was instrumental there in launching campaigns for such adorned movies as Bridesmaids, Frost/Nixon, Rush and It’s Difficult, in addition to Forgetting Sarah Marshall, This Is 40, Humorous Folks, Neighbors, Oblivion, Snow White and the Huntsman and Experience Alongside, with an emphasis on filmmaker and expertise relations.
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