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Famed tennis participant, style mannequin, and TV host Hannah Jeter and her husband, hall-of-fame New York Yankees quick cease Derek Jeter, have signed an settlement to be long-term spokespeople for the Jeep Grand Wagoneer.
The primary fruits of this collaboration will likely be broadcast in a 60-second launch spot referred to as “Eyes Extensive Open” that may debut throughout the first sport of the MLB World Sequence tonight. The collection sees the Philadelphia Phillies play the Houston Astros.
Shorter 30- and 15-second variations of the advert will subsequently run throughout a number of media platforms, together with on TV, on social media, and digital media platforms. Nonetheless adverts primarily based on the identical idea can even run in printed media.
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Household is likely one of the huge themes working by the video, due to the Grand Wagoneer’s scale. Stellantis says it turned to the Jeter household as a result of it has used social media to nice impact to point out its time collectively, together with journeys to Miami, New York, and extra.
“Household means every part to each Hannah and me,” mentioned Derek Jeter. “Valuing the time we spend collectively and dealing to realize the objectives we set collectively are critically vital, and people are priorities which have been imprinted on me from the instance my mother and father set. I used to be raised in a metropolis not removed from the place the Grand Wagoneer is inbuilt Michigan, and this partnership means loads to me to faucet into that wealthy historical past and share it with our youngsters.”
The video additionally performs on themes of success and the way a luxurious car just like the Grand Wagoneer is indicative of that success. The “Eyes Extensive Open” title refers back to the car’s capacity to permit drivers to expertise the American dream of their waking life.
“Wagoneer is steeped in American historical past, expertise, and class, that helps our prospects’ energetic life-style” mentioned Jim Morrison, senior vice chairman and head of Jeep model North America. “The Grand Wagoneer Obsidian pushed by Derek and Hannah Jeter, embodies American authenticity with an inside that has artisan ranges of expertise. And with the all-new Hurricane Twin Turbo 510 engine, delivering 510 horsepower [380 kW/517 PS] and 500 lb.-ft. [678 Nm] of torque, the Grand Wagoneer gives the facility, vary and dynamics that everybody, together with one in all America’s most celebrated ballplayers, can really recognize.”
You may watch the complete 60-second spot, which was created in partnership with the Highdive company in Chicago, above.
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