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“Midnights” is already making historical past.
Taylor Swift’s tenth album, which launched on Friday, has formally damaged the Spotify document for the most-streamed album in a single day. Spotify introduced the information on its socials Friday afternoon, writing: “And earlier than the clock may even strike midnight on October twenty second, Taylor Swift broke the document for the most-streamed album in a single day in Spotify historical past.”
Swift reacted to the information on Twitter, saying: “How did I get this fortunate, having you guys out right here doing one thing this thoughts blowing?! Like what even simply occurred??!?!”
All through the week, Swift additionally partnered with Spotify to tease lyrics from the album on completely different billboards all over the world, together with in New York Metropolis, Nashville, Mexico and London.
It’s been fairly the 24 hours for Swift, who launched a deluxe “3 a.m.” version of the album with seven bonus tracks and dropped a music video for “Anti-Hero” on Friday morning. Earlier than the album got here out, Swift additionally appeared on Amazon Prime Video’s “Thursday Night time Soccer” to tease the remainder of the album’s music movies, which star the Haim sisters, album producer Jack Antonoff, Laura Dern, Pat McGrath, Mike Birbiglia, John Early and Dita Von Teese.
“Midnights” has garnered rave opinions, with Selection‘s Chris Willman writing: “With the primary pulse of the primary monitor, ‘Midnights’ is again on the oasis of pop music steeped in synthesizers and programmed beats, not acoustic devices and high-string guitars. She’s returned to what at this level counts as her most acquainted stylistic dwelling — a largely digital mattress of sounds that, for the size of this album, anyway, is coming again stronger than a ‘90s pattern, to borrow a phrase.”
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