Decathlon has an fascinating advertising method to advertise ‘reverse promoting’; here is what it did

Sporting items retailer Decathlon has modified its title to Nohltaced in three Belgian cities– Evere, Namur and Ghent– for a month. Curiously, Nohltaced is Decathlon written backwards. It is not going to solely characteristic on the model’s brand on its web site and social media platforms but in addition on the boards of the showrooms within the three Belgian cities. 

However why has Decathlon achieved this? The sporting items firm’s intention is to advertise “reverse promoting”. Underneath this marketing campaign, Decathlon will enable clients to resell outdated or unused sporting items to Decathlon to allow them to be repaired or resold underneath guarantee. This service shouldn’t be new because it has been round for fairly some time.

“To proceed to develop our actions in a sustainable means, we rely closely on our buy-back service, our supply of second-hand gadgets, our rental service and our repairs,” Arnaurd De Coster, Director of Second Life Nohltaced Belgium, was quoted as saying by RTBF. Decathlon mentioned the target is to reuse as a lot gear as potential to scale back environmental affect and keep away from waste other than permitting shoppers to purchase good high quality sports activities gear at decrease costs. 

Clients can recuperate the worth of sports activities gear by way of buy vouchers even for those who didn’t buy it from Decathlon. These vouchers are legitimate for round two years and you’ll spend them on a variety of latest gear, second-hand gadgets and rental gives. Objects excluded from this supply are underwear, swimwear, socks and helmets. Underneath this marketing campaign, sporting items not bought from Decathlon can be resold in lieu of vouchers.