Dodge’s ‘Brotherhood Of Muscle’ Advert Marketing campaign Places The Highlight On Actual Homeowners
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This summer time, Dodge put out a name to its fan base. It requested what it calls the “Brotherhood of Muscle” to share content material of their Dodge automobiles and is now that includes these items of content material in its newest nationwide advert marketing campaign.
The automaker launched the “The Actual Brotherhood of Muscle” 60-second video in the present day, which is able to run on TV and throughout its social media channels. It options photographs of householders caring for his or her vehicles, exhibiting off modifications, and, in fact, doing donuts.
“I’ve stated it earlier than, this model is about a lot greater than the vehicles we make, it’s concerning the individuals who drive them,” stated Tim Kuniskis, the Dodge model’s CEO. “And with over 13 million devoted followers and followers, and rising stronger every single day, we wished to acknowledge and thank our house owners and followers by making them and their Dodge automobiles the face of our first-of-its-kind muscle nationwide advertising and marketing marketing campaign.”
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Dodge put out the decision to its fan base this summer time through the HWY 93 marketing campaign, through which the automaker “blazed a path throughout HWY 93 to have a good time this nation’s iconic muscle automotive tradition.” As a part of the marketing campaign, the model unveiled the Dodge Hornet, the Charger Daytona SRT, and Challenger/Charger Final Name editions.
Alongside the best way, Dodge requested fans to assist it discover nice social media content material by both reposting or sharing their movies utilizing the #ThatsMyDodge and #advert hashtags. The model says it was searching for content material that “reveals off the distinctive tradition of American muscle fans.”
This meant that, whereas it was blissful to obtain movies of donuts and burnouts (shot on a closed course), it additionally wished to see content material exhibiting off how individuals modify their automobiles, how they care for his or her engines, how they use their vehicles, and even the place they park them.
Launched as a part of Dodge’s “By no means Raise” marketing campaign, Dodge calls this a “first-of-its-kind muscle advertising and marketing marketing campaign” that places its followers “within the driver’s seat.”
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