88Rising and Epidemic Sound investor, Atwater Capital, secures backing from Goldman, KKR for brand spanking new $100m fund

Atwater Capital, a media and entertainment-focused funding agency, has attracted investments from funding giants Goldman Sachs Petershill and KKR.

The funding will improve the entire capital commitments of Atwater’s new Atwater Capital Fund I, LP to over $100 million, the corporate stated Wednesday (October 5).

Atwater’s portfolio contains American music firm 88Rising, a document label, video manufacturing, and advertising and marketing firm that hosts the Head within the Clouds competition and represents Asian and Asian American artists. The label is behind some latest hits together with Joji’s Glimpse of Us.

Atwater can also be a backer of Swedish royalty-free soundtrack supplier Epidemic Sound, and wiip Productions, the impartial studio behind break-out reveals Mare of Easttown and The Summer season I Turned Fairly.

“It’s a massively thrilling time to be investing in media and leisure, an asset class which is acyclical and buoyed by each digitization and vital progress in international demand.”

Vania Schlogel, Atwater Capital

LEONINE Studios, Mediawan, GfK, MadRiver Photos, and Freepik are additionally a part of Atwater’s present and former portfolio.

The funding agency was based in 2017 by Vania Schlogel, who’s sits on the board of Epidemic Sound as a Director after serving as its Chairwoman from 2017 to January of this yr when she was succeeded by former Shazam boss Andrew Fisher.

“It’s a massively thrilling time to be investing in media and leisure, an asset class which is acyclical and buoyed by each digitization and vital progress in international demand,” Schlogel stated.

“We’re delighted to have the ability to accomplice with Goldman Sachs Petershill, a acknowledged chief in sponsoring and supporting personal fairness corporations globally, alongside the world-class crew at KKR, as we launch our inaugural Fund. We view the anchor commitments from these two blue-chip monetary establishments as a robust affirmation of the long-term imaginative and prescient that now we have for the Atwater platform.”

Schlogel is also called the previous Chief Funding Officer of Roc Nation, and the CIO of one other then-Jay-Z-owned firm, TIDAL.

Notably, Schlogel served as a former member of KKR‘s Personal Fairness crew, specializing within the Media sector. She was with KKR from 2009 to 2014 and quick ahead to 2022.

“We’re delighted to speculate with Vania and her crew as they establish and again a gaggle of extraordinary media and leisure entrepreneurs,” Philipp Freise and Ted Oberwager, KKR Companions, stated.

“That is the continuation of the good relationship now we have constructed over a few years of collaboration with Vania – from her time at KKR and past.”

Alisa Amarosa Wooden, KKR

Alisa Amarosa Wooden, Accomplice at KKR, added: “That is the continuation of the good relationship now we have constructed over a few years of collaboration with Vania – from her time at KKR and past. She shares our values, our partnership-oriented method, and we’re actually thrilled to be investing alongside her on this new endeavor.”

KKR invested in Atwater alongside Goldman Sachs Asset Administration’s Petershill Companions, which participates within the payment revenue from the underlying funds that it invests in, based on its web site.

“We’ve a historical past of partnering with profitable personal fairness corporations globally and are excited to welcome Atwater as a pure addition to the Goldman Sachs Petershill household,” Christian von Schimmelmann, Co-Head of Goldman Sachs Petershill, stated.

“We stay up for offering strategic help as Atwater builds upon its historical past of investing in groundbreaking folks and the businesses they function.”Music Enterprise Worldwide